Toy State, a toy industry leader and innovator in licensed and highly stylized ‘lights and sound’ and radio-controlled (R/C) toy vehicles, has secured a licensing partnership with Nickelodeon to design, develop and manufacture lines of toy vehicles featuring the popular Teenage Mutant Ninja Turtles entertainment brand.
The three-year deal will allow Toy State to create Teenage Mutant Ninja Turtles-themed lights and sound, preschool and radio-controlled vehicles. Product will be available mid-2016 at major retailers.
“Toy State is going green and we couldn’t be more excited,” said Toy State president Andy Friess. “Teenage Mutant Ninja Turtles has been a top toy and entertainment brand for more than 20 years, and it has shown a unique ability to continually reinvent itself and stay fresh and exciting for every generation. This is exactly the kind of brand we love to collaborate with.”
“Nickelodeon is thrilled to be working with Toy State to develop a robust line of toy vehicles for our iconic animated series Teenage Mutant Ninja Turtles,” said Jon Roman, Senior Vice President, Boys Toys and Business Development at Nickelodeon. “Their vision for this product line is sure to deliver the next level of creativity, fun and excitement to the toy aisle.”
Toy State recently added Barbie and NASCAR to its licensing portfolio, joining the company’s flagship Road Rippers® and Nikko™ brands, as well as lines featuring leading licensed properties including Hot Wheels™, Caterpillar®, WWE®, Thomas & Friends™ and DC Super Friends™ in its strong brand lineup.
“This is the perfect way to begin 2016,” said Friess. “Development is in full swing, and we’re including plenty of Toy State twists to our vehicles to help keep Raph, Leo, Donny and Mikey one step ahead in their battle against Shredder. Ninja Turtles fans of all ages are going to love this line!”
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About Toy State For 30 years, Toy State has been an innovator and industry leader in the manufacture of ‘lights & sound’ and R/C toy vehicles. Founded in 1984, Toy State’s portfolio features their flagship Road Rippers® and Nikko™ brands. The company also boasts Hot Wheels™, WWE® and James Bond 007™ lights & sound and radio controlled vehicles, as well as Cat® and Cat® Preschool construction toys. Working with the world’s leading automakers, and Caterpillar, the leading manufacturer of construction equipment, Toy State products provide hours of enjoyment for kids of all ages.