NORWOOD, MA – Toy State, a 30-year toy industry leader and innovator, continues to stock its award chest. On the heels of a banner 2014 where the company was recognized with numerous industry awards, Toy State has been awarded platinum status by the Caterpillar Trademark Licensing Licensee Excellence and Recognition Program for 2014.
Toy State has been a Caterpiller licensee since 2002, making it one of the longest running licensing relationships for the toy company.
“2014 was an amazing year for Toy State,” said Andy Friess, Toy State president. “Receiving this recognition from such a valued partner is extremely gratifying. We are proud of our longstanding relationship with Caterpillar and look forward to continued partnership and success in the future with this outstanding brand.”
The Caterpiller brand remains extremely strong worldwide, being recognized internationally for its strength and reputation by industry leader Interbrand. In 2014, Caterpillar was ranked 61st amongst the 100 most valuable brands, surpassing well-known brands such as Johnson & Johnson, John Deere and Land Rover.
Toy State’s products include category-leading lines of ‘Lights & Sound’, Preschool and Diecast Cat-licensed machines. In addition, coming this fall, Cat Machine Maker™, a new line of construction category toys will be unveiled.
Toy State was honored in 2014 with some of the toy community’s most prestigious awards including Dr. Toy’s Best Pick 2014, Oppenheim Toy Portfolio Gold and SNAP Award, The National Parenting Center Seal of Approval, Parent’s Choice Recommended Award and the Toy Insider Top Holiday Award.
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About Toy State For 30 years, Toy State has been an innovator and industry leader in the manufacture of ‘lights & sound’ and R/C toy vehicles. Founded in 1984, Toy State’s portfolio features their flagship Road Rippers® and Nikko™ brands. The company also boasts Hot Wheels™, WWE® and James Bond 007™ lights & sound and radio controlled vehicles, as well as Cat® and Cat® Preschool construction toys. Working with the world’s leading automakers, and Caterpillar, the leading manufacturer of construction equipment, Toy State products provide hours of enjoyment for kids of all ages.